Headshots & personal branding
Sacred Skin Aesthetics – Headshot session
In a world of social influencers, you are the first and most important for your business. Showing the face behind your brand with a professional headshot is an instant way to build trust. A 2012 report from eMarketer found that 82% of consumers trust a company more — and 77 % are more likely to buy from a company — if the owner uses social media.
When Jillian Blantford, founder of Sacred Skin Aesthetics in Stratford-upon-Avon contacted me to arrange a headshot session I was really excited. As the face of a fast-growing beauty business, I knew that professional photos would be a powerful tool to convey her warm professionalism and show the high standards she prides herself on in her business.
Jillian is a neonatal midwife and a registered aesthetics clinician. She splits her time between caring for babies at the Special Care Baby Unit at Warwick Hospital and running her home-from-home beauty clinic offering treatments including skin rejuvenation, fillers, skin care and eyelash/brow treatments.Jillian is so friendly and easy to talk to and her modern clinic on the outskirts of Stratford-upon-Avon is in a lovely old farmhouse with a warm and cosy feel - the perfect setting for a headshot photoshoot.
"I have worked within the NHS as a Neonatal Midwife since 2003 and absolutely adore my job, but have always had a passion for beauty and skin care" says Jillian. "In 2018 I fulfilled an ambition to train in aesthetics and to set up my own clinic."
"Sadly, the industry receives some bad press due to unqualified or bad practitioners, so presenting a professional image is extremely important. I wanted my clients to be able to see the person behind the business and show that as well as being professional and qualified, i'm also a friendly face.
"It can be a big decision for people to undergo some of the treatments I offer so anything that can help them through the process is really valuable. Being able to see who you are going to see and where you are going ahead of a visit to the clinic can be very reassuring."
When preparing for Jillian's headshot session we discussed clothing choices, locations and the overall feel for the images.
"The photo session was great from start to finish. I was concerned that I wouldn’t like any of the pictures or that I would feel silly doing them, but Bailey puts you at ease straight away with her friendly, relaxed and professional manner."What I really liked was that Bailey discussed everything through with me from what I was looking for, where she felt could make the best pictures and if I wasn’t sure of what to do and how to pose, she talked it through step by and step and showed me exactly what to do. She even got me to smile showing my teeth which is something I have hated doing for years, but she was right in that they made the best pictures. I trusted her knowledge completely.""I'm looking forward to getting Bailey in to do another shoot showing treatments as they are getting done."