So what is the difference between a headshot and personal brand photography?
Headshot photos are simply portrait images that help put a face to a name. They are ideal if you’re looking for a professional photo for your About Us page, Facebook or LinkedIn profile. To communicate your brand to your audience in a more compelling way, we need to take a step back and take a wide angle view of your business. This is where personal branding comes in.
Personal branding photography gives your customers a behind-the-scenes peek into what it takes to make or deliver the product or service you offer. It is a really effective visual way to tell the story of your business to your ideal clients quickly and with impact. Personal branding is for people who want to share the heart and soul of your business to stand out from your competitors.
With an Offspring Photography personal branding photoshoot I aim to provide you with a media library of images that you can use to support your marketing, social media and PR activity. That works across multiple platforms – in print on brochures and marketing literature, for your website and social media including Instagram and Facebook and to accompany articles in magazines and other media.
Personal branding photography is for those that are drawn to Offspring’s relaxed, colourful and natural style of photography.