So what is the difference between a headshot and personal brand photography?
Headshot photos are just that… a photo of your head. They are portrait images that help put a face to a name. They are ideal if you’re looking for a professional photo for your About Us page, Facebook or LinkedIn profile. To communicate your brand to your audience in a more compelling way, we need to take a step back and take a wide angle view of your business. This is where personal branding comes in.
Personal branding photography gives your customers a behind-the-scenes peek into what it takes to make or deliver the product or service you offer. It is photography that illustrates stories of entrepreneurs, makers, artists, specialists, coaches, therapists and bloggers. Personal branding is for people who want to share the heart and soul of your business to stand out from your competitors.
With an Offspring Photography personal branding photoshoot I aim to provide you with a media library of images to use across multiple platforms – in print on brochures and marketing literature, for your website and social media including Instagram and Facebook and to accompany articles in magazines and other media.
Personal branding photography is for those that are drawn to Offspring’s relaxed, colourful and natural style of photography.